Psyche's Circuitry

A recent Pew Report polled internet experts and users about the “gamification” of our daily lives, particularly in our networked communications. They write:

The word “gamification” has emerged in recent years as a way to describe interactive online design that plays on people’s competitive instincts and often incorporates the use of rewards to drive action – these include virtual rewards such as points, payments, badges, discounts, and “free” gifts; and status indicators such as friend counts, retweets, leader boards, achievement data, progress bars, and the ability to “level up.”

According to the survey, most believe that the effects of this gamification will be mostly positive, aiding education, health, business, and training. But some fear the potential for “insidious, invisible behavioral manipulation.“

Don’t pooh-pooh the behavioral manipulation point. Do you really want to have your on-line behavior shaped like one of Skinner’s rats by some faceless conglomerate? But that’s actually not…

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